Free Planning Tool

Instagram Engagement Rate Calculator

Use this Instagram engagement calculator to compare likes, comments and saves against followers. It helps you understand post activity before supporting a campaign.

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Estimated Rate 0.00%

Add numbers to calculate the rate.

Use this as a planning metric, not a guarantee of reach.
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FAQ

Tool questions

How do you calculate Instagram engagement rate?

Add likes, comments and optional saves, divide by followers, then multiply by 100.

Should saves be included?

If you have save data, including it can give a broader view of post value.

Can engagement rate predict reach?

No. It is a useful metric, but reach depends on many platform and audience factors.